Great Marketing – Bad Results

Last weekend I went on a trip to Michigan with a group of friends–the proverbial “girls weekend”.  When we arrived at our destination, we investigated fun things to do in the area.  Since the area had many wineries, it only seemed logical to dedicate some time to visiting one. We looked through the various marketing pamphlets that we had collected for the wineries in the area.  One of the pieces was particularly clever and fun so we thought that was a perfect fit –since we fancy ourselves clever and fun.  The winery was not easy to find so they...